ClassCloud
Marketing Site Privacy Policy

Introduction

This Marketing Website Privacy Policy (“Policy”) describes how ClassCloud, Inc. (“ClassCloud,” “we,” “us,” or “our”) collects, uses, and shares personal information of visitors to our marketing website at www.classcloud.ai and related subdomains used for marketing, sales, and recruiting (the “Marketing Site”).

This Policy applies only to the Marketing Site. It does not apply to the authenticated ClassCloud application or to any data we process on behalf of school districts that license our Services. Those activities are governed by our separate Product Privacy Policy, available at www.classcloud.ai/privacy.

The Marketing Site is intended for adult visitors in the United States, including school district administrators, educators, prospective customers, business partners, investors, members of the press, and job applicants. ClassCloud offers its products and services to customers in the United States and does not market to, or offer products or services to, individuals or organizations in the European Economic Area, the United Kingdom, or Switzerland. The Marketing Site is not directed to children under 13, and we do not knowingly collect personal information from children through the Marketing Site.

Information We Collect

In the preceding 12 months, we have collected the following categories of personal information when you visit the Marketing Site:

Identifiers

• Examples: Name, email address, business phone number, job title, employer/district name
• Source: Provided by you (e.g., contact forms, demo requests, newsletter signups, event registrations)

Internet Activity

• Examples: IP address, browser type, device type, operating system, referring URL, pages viewed, time on page, click events, scroll depth
• Source: Collected automatically through cookies, pixels, and similar technologies

Approximate Location

• Examples: City, state, and country derived from IP address
• Source: Collected automatically

Marketing & Communications Data

• Examples: Email open and click events, content downloads, webinar attendance, demo attendance
• Source: Collected through marketing platforms (e.g., HubSpot)

Advertising Identifiers

• Examples: Cookie IDs, mobile advertising IDs, hashed email (where you provide consent or where required by an advertising platform)
• Source: Collected automatically through advertising and analytics partners

Inferences

• Examples: Lead score, engagement level, inferred role or buyer stage
• Source: Derived from the categories above

Job-Application Data

• Examples: Resume, work history, education, references, voluntary diversity information, and other information submitted through our careers page
• Source: Provided by you

We do not collect Student Data or other personal information of K-12 students through the Marketing Site. Student Data is processed only through the authenticated ClassCloud application under our Product Privacy Policy and applicable district agreements.

How We Use This Information

We use the information collected through the Marketing Site to:

• Operate, maintain, and secure the Marketing Site;
• Respond to inquiries, demo requests, and sales contacts;
• Send marketing communications about our products, events, and content to recipients who have requested them or who otherwise meet the standards of applicable law (e.g., CAN-SPAM and CASL);
• Measure and improve marketing campaign performance, including through analytics and attribution;
• Deliver and measure interest-based advertising on third-party platforms (see Section 4 — Cookies and Section 5 — Advertising and “Sharing”);
• Evaluate job applications and conduct recruiting; and
• Comply with legal obligations and enforce our rights.

Cookies, Pixels, and Similar Technologies

The Marketing Site uses cookies and similar technologies in the following categories. You can manage your preferences for non-essential cookies through the consent banner displayed when you first visit the Marketing Site, and at any time through the “Cookie Preferences” link in the footer.

• Strictly Necessary. Required to operate the Marketing Site, including security, load balancing, and consent-preference storage. These cannot be disabled. ‍
• Analytics and Performance. Help us understand how visitors use the Marketing Site and measure campaign performance. Includes Google Analytics 4 and similar tools. May involve transfer of data to the United States. ‍
• Advertising and Retargeting. Used to deliver advertisements about ClassCloud on third-party platforms and to measure ad performance. Includes the Meta Pixel, LinkedIn Insight Tag, Google Ads conversion tracking, and similar technologies. These technologies may set cookies or pixels that allow advertising partners to recognize your browser across websites. ‍
• Functional. Remember your preferences (such as language and content personalization) on the Marketing Site.

We honor the Global Privacy Control (GPC) signal as a request to opt out of “sale” and “sharing” for cross-context behavioral advertising under the CCPA and similar state laws. When the Marketing Site detects a GPC signal in your browser, we treat it as an opt-out for that browser.

Advertising and “Sharing” Under State Law

ClassCloud does not sell personal information collected through the Marketing Site for money. However, when advertising and analytics cookies are active, the use of those technologies may constitute “sharing” for cross-context behavioral advertising or a “sale” under the California Consumer Privacy Act (CCPA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act, and other U.S. state comprehensive privacy laws, including (as applicable) those of Connecticut, Utah, Texas, Oregon, Montana, Tennessee, Iowa, Delaware, New Hampshire, New Jersey, Minnesota, and Maryland.

You can opt out of this activity at any time by:

• Clicking “Do Not Sell or Share My Personal Information” in the Marketing Site footer;
• Enabling the Global Privacy Control in your browser;
• Adjusting your preferences through the cookie consent banner; or
• Emailing privacy@classcloud.ai with the subject line “Do Not Sell or Share.”

We do not use or disclose sensitive personal information for purposes of inferring characteristics about you, and we do not engage in profiling that produces legal or similarly significant effects.

How We Share Information

We share Marketing Site information with the following categories of recipients:

• Service Providers and Processors. Hosting and content delivery providers, marketing automation platforms (e.g., HubSpot), analytics providers (e.g., Google Analytics), customer relationship management systems, advertising platforms, recruiting platforms, and similar vendors, each under written agreements requiring confidentiality and limiting use to the services they provide to us. ‍
• Advertising Partners. As described in Sections 4 and 5, advertising and retargeting partners may receive information via pixels and cookies to deliver and measure advertising. ‍
• Affiliates. Our corporate affiliates, under this Policy. ‍
• Legal and Safety. Government authorities, law enforcement, or other parties as required by law, in response to lawful process, or to protect the rights, property, or safety of ClassCloud, our users, or others. ‍
• Business Transfers. In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, subject to standard confidentiality protections.

We do not share information collected through the Marketing Site with school districts, students, or other end users of the authenticated ClassCloud application.

Your Privacy Rights

Depending on the state in which you reside (including under the privacy laws of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Tennessee, Iowa, Delaware, New Hampshire, New Jersey, Minnesota, and Maryland, as applicable), you may have the following rights with respect to personal information we collect through the Marketing Site:

• Right to Know / Access. Request confirmation that we process your personal information and a copy of that information. ‍
• Right to Delete. Request that we delete personal information we have collected from you. ‍
• Right to Correct. Request that we correct inaccurate personal information. ‍
• Right to Opt Out of Sale or Sharing. Opt out of “sale” or “sharing” for cross-context behavioral advertising, as described in Section 5. ‍
• Right to Limit Use of Sensitive Personal Information. We do not use sensitive personal information for purposes that trigger this right. ‍
• Right to Non-Discrimination. We will not discriminate against you for exercising these rights. ‍
• Right to Appeal. If we deny your request, you may appeal that decision by replying to our denial or emailing privacy@classcloud.ai.

To exercise any of these rights, email privacy@classcloud.ai.  We will verify your identity using information reasonably necessary in light of the request and applicable law. You may use an authorized agent to submit a request on your behalf, subject to verification.

Job Applicants

If you apply for a position with ClassCloud, we collect and process the information you provide (and information from references or background-check providers) to evaluate your application, communicate with you, and comply with employment laws. We retain application materials in accordance with our records-retention policy and applicable law. California applicants and employees: a separate California Applicant and Employee Privacy Notice is available at www.classcloud.ai/privacy/ca-applicants.

Security

We use commercially reasonable administrative, technical, and physical safeguards to protect information collected through the Marketing Site. No system is perfectly secure; you should take care when transmitting personal information online.

Retention. We retain personal information collected through the Marketing Site for no longer than is reasonably necessary for the purposes described in this Policy. Our general retention period is 24 months from your last interaction with us, after which we delete, de-identify, or aggregate the information, except as described below.

• Marketing and contact data: 24 months from your last engagement with our marketing communications or the Marketing Site.
• Job-application data: 24 months from the date of application, unless a longer period is required by applicable law (for example, certain federal and state employment and equal-opportunity laws require retention of applicant records for at least four years).
• Analytics and cookie data: retained according to the configured retention period of the underlying analytics or advertising tool (for example, Google Analytics 4 is configured to a 14-month retention period).
• Consumer rights requests: records of verifiable consumer requests and our responses are retained for at least 24 months as required by the California Consumer Privacy Act and similar state laws.
• Aggregated or de-identified data: may be retained indefinitely.

We may retain personal information for a longer period where required to comply with our legal obligations, resolve disputes, or enforce our agreements. ‍

International Transfers

We are based in the United States, and information collected through the Marketing Site is processed in the United States and other countries where our service providers operate. ‍

Children

The Marketing Site is intended for adults. We do not knowingly collect personal information from children under 13 through the Marketing Site. If you believe a child has submitted information through the Marketing Site, contact privacy@classcloud.ai and we will take appropriate steps to delete it.

Relationship to the Product Privacy Policy

This Policy governs only the Marketing Site. If you are a school district, educator, parent, or student using the authenticated ClassCloud application, our Product Privacy Policy applies and is available at https://www.classcloud.ai/privacy-policy. Where the two policies conflict with respect to a specific surface, the policy applicable to that surface controls.

Changes to This Policy

We may update this Policy from time to time. The “Last Revised” date at the top reflects the most recent update. If we make material changes, we will provide additional notice (for example, by a prominent notice on the Marketing Site or by email to subscribers).

How to Contact Us

ClassCloud, Inc.
Attn: Privacy Officer
169 Madison Avenue
Suite 38560
New York, NY 10016

privacy@classcloud.ai

For California residents, you may also designate an authorized agent to act on your behalf, subject to verification.